With CAC soaring, you’re feeling the pressure to optimise ad spend.
The three layers of ad measurement hell:
Every ad platform claims credit. None of them prove it.
Actionability black hole
Knowing where to cut or scale shouldn’t feel like guesswork.
AI angst
You know AI could save time and sharpen decisions, but… where to start?
Still relying on last-click, arguing over attribution or making decisions on gut instinct?
Paapi is entering the chat.
The ad performance AI built for marketers who want data they can trust and act on.
Paapi connects ad platform APIs and user behaviour and conversion tracking to deliver attribution, campaign performance and activation in one unified interface.
Rebuilding attribution trust:
De-duplicating conversions across channels.
Reducing acquisition cost:
Spot and cut waste, and dial up more efficient spend.
Recommending actions:
Paapi’s predictive AI lays out what’s needed to hit KPIs.
VP Performance Marketing from DTC Brand
“The activation bit? We don’t get that from any MTA providers.”
Built ground-up to preserve user privacy
Onboarding in just 2 hours
Fast
Secure