The truth-first ad measurement platform for D2C marketers tired of ad platform propaganda and wasted spend.

The truth-first ad measurement platform for D2C marketers tired of ad platform propaganda and wasted spend.

The Problem

The Problem

The Problem

Ad platforms lie. Your data shouldn’t.

You got into performance marketing for more than fragmented measurement, wasted spend and an ROI story that doesn't add up. 

Platform propaganda
Platform Propaganda

Every platform says it drove the sale. None of them prove it.

Messy data

GA, MTA, MMM, nothing matches, and it’s on you to make sense of it.

Blunt tools

You spot wasted spend. But what can you do about it?

Still being forced to trust murky, over-inflated numbers from your ad platforms?

Our Solution

Our Solution

Our Solution

Paapi is entering the chat.

A new kind of ad measurement and performance optimisation platform. Built for marketers who don't just want to track an ROI number, but trust, and act on it.

Spot what drives conversions

Cut through the noise. Get a clear read on the channels, campaigns, and creatives moving the needle.

Turn insights into
action

No more passive dashboards. See what matters and act on it, right inside the platform.

Put performance on autopilot

Ditch the data deep dives - Paapi’s AI assistant takes care of your KPIs while you sleep.

VP Performance Marketing from DTC Brand

“The activation bit? We don’t get that from any MTA providers.”
Built ground-up to preserve user privacy

Futureproofed for a fast evolving regulatory environment - using no 3rd party cookies, leveraging new Privacy Enhancing Technology frameworks.

Futureproofed for a fast evolving regulatory environment - using no 3rd party cookies, leveraging new Privacy Enhancing Technology frameworks.

Onboarding in just 2 hours

Get Paapi up and running before your next reporting headache hits.

Get Paapi up and running before your next reporting headache hits.

Fast

Secure