Privacy-First Ad Measurement and Optimisation Platform

Driving effectiveness and efficiency in the age of privacy

Targeted Ads that reach everyone	Respecting consumer privacy	User-level performance measurement
Paapi will be enabled on close to 100% of browsers	Paapi delivers relevant ads without the use of any ID	Paapi identifies opportunities to cut waste and optimize spend

shopping_cart

Buying

Targeting protected 1^st party audiences in Privacy Sandbox.

analytics

Measurement

Stitching together the user's journey across touchpoints to give ROAS at a user level.

insights

Optimisation

Performance analysis by audience, channel, creative, and timing.

Driving Performance through Continuous Improvement

Ad Buying feeds Ad Measurement, while Ad Measurement optimizes Ad Buying. This continuous cycle allows for improving campaign performance, enhancing user engagement, and maximizing returns on ad spend.

Ad Buying feeds Ad Measurement

arrow_forward

Ad Measurement optimizes Ad Buying