The truth-first ad measurement and optimisation engine for performance marketers tired of ad platform propaganda and wasted spend.

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The Problem

The 3 layers of ad measurement hell:

With CAC soaring, you’re feeling the pressure to optimise ad spend.

Platform propaganda

Every ad platform claims credit. None of them prove it.

Actionability black hole

Knowing where to cut or scale shouldn’t feel like guesswork.

AI Angst

You know AI could save time and sharpen decisions, but… where to start?

Still relying on last-click, arguing over attribution or making decisions on gut instinct?

Our Solution

Paapi is entering the chat.

The ad performance AI built for marketers who want data they can trust and act on.
Paapi connects ad platform APIs and user behaviour and conversion tracking to deliver attribution, campaign performance and activation in one unified interface.

Rebuilding attribution trust:

De-duplicating conversions across channels.

Reducing acquisition cost:

Spot and cut waste, and dial up more efficient spend.

Recommending actions:

Paapi’s predictive AI lays out what’s needed to hit KPIs.

VP Performance Marketing from DTC Brand

“The activation bit? We don’t get that from any MTA providers.”

Built ground-up to preserve user privacy

Futureproofed for a fast evolving regulatory environment - using no 3rd party cookies, leveraging new Privacy Enhancing Technology frameworks.

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Onboarding in just 2 hours

Get Paapi up and running before your next reporting headache hits.

Fast

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