Marketing measurement that tells you
where the next dollar should go.

Marketing measurement that tells you where the next pound should go.

Built around how your business actually converts, combining attribution, MMM and incrementality in one platform.

Book a demo

Book a demo

See how it works

See how it works

The Problem

Growth targets keep rising. Budgets don't.

Growth targets keep rising. Budgets don't.

Every budget has to work harder. Paapi shows you where yours goes furthest.

Every budget has to work harder. Paapi shows you where yours goes furthest.

How much more can we spend before diminishing returns?

Most reports tell you what worked last month. Not how much headroom is left.

Which channels actually deserve the credit?

Every platform claims the same sale, and tracking overvalues the bottom of the funnel.

What's the optimal channel mix?

Moving spend is a guess until you can see what the change will deliver.

Our Solution

Measurement built around how your customers actually convert.

Web, app, offline and CRM, joined up. Paapi tailors its platform to how your business converts.


Know how far each channel can scale
Know how far each channel can scale
Know how far each channel can scale

See where each channel hits diminishing returns before you spend into it.

Measure what's incremental
Measure what's incremental
Measure what's incremental

Separate the conversions each platform claims from the results your marketing actually caused.

Know where budget should move
Know where budget should move
Know where budget should move

See what to increase and what to cut, then act on it in your ad platforms.

"Paapi showed us we were paying affiliates for sales our paid search had already won. We cut our commission bill by 10% without losing a single sale."

VP Performance Marketing from DTC Brand

VP Performance Marketing from DTC Brand

Built on first-party data

Paapi works from your own first-party data, so your measurement doesn't depend on third-party cookies or on what each platform chooses to report.

Paapi works from your own first-party data, so your measurement doesn't depend on third-party cookies or on what each platform chooses to report.

Paapi works from your own first-party data, so your measurement doesn't depend on third-party cookies or on what each platform chooses to report.

Learn more

Learn more

Live in hours, not months

Go live in hours, with historical spend connected straight from your ad platforms, and tracking and model setup led by seasoned measurement experts.

Go live in hours, with historical spend connected straight from your ad platforms, and tracking and model setup led by seasoned measurement experts.

Go live in hours, with historical spend connected straight from your ad platforms, and tracking and model setup led by seasoned measurement experts.

See where your next dollar will earn the best return.

See where your next dollar will earn the best return.

See where your next dollar will earn the best return.

Take a closer look

Take a closer look