Targeting protected 1st party audiences in Privacy Sandbox.
Stitching together the user's journey across touchpoints to give ROAS at a user level.
Performance analysis by audience, channel, creative, and timing.
Ad Buying feeds Ad Measurement, while Ad Measurement optimises Ad Buying. This continuous cycle allows for improving campaign performance, enhancing user engagement, and maximising returns on ad spend.
Ad Buying feeds Ad Measurement
Ad Measurement optimizes Ad Buying