Privacy-First Ad Measurement and Optimisation Platform

Driving effectiveness and efficiency in the age of privacy

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Description
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Buying

Targeting protected 1st party audiences in Privacy Sandbox.

analytics

Measurement

Stitching together the user's journey across touchpoints to give ROAS at a user level.

insights

Optimisation

Performance analysis by audience, channel, creative, and timing.

Driving Performance through Continuous Improvement

Ad Buying feeds Ad Measurement, while Ad Measurement optimises Ad Buying. This continuous cycle allows for improving campaign performance, enhancing user engagement, and maximising returns on ad spend.

Ad Buying feeds Ad Measurement

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Ad Measurement optimizes Ad Buying

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