Use Cases

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Path to First Conversion

Track every meaningful interaction across platforms and devices, even when traditional analytics tools fall short.

Complete path visibility

Follow every touchpoint a user experienced before converting, whether it took minutes or months. Nothing disappears because of blockers, redirects or missing tags.

Complete path visibility

Follow every touchpoint a user experienced before converting, whether it took minutes or months. Nothing disappears because of blockers, redirects or missing tags.

Complete path visibility

Follow every touchpoint a user experienced before converting, whether it took minutes or months. Nothing disappears because of blockers, redirects or missing tags.

Reliable conversion truth

Flexible filtering

Cross-device recognition

Real-Time Attribution

Move beyond last-click and see the real influence of every touchpoint across the journey.

Transparent attribution modelling

Compare attribution models side-by-side and choose the approach that fits your brand, whether it’s first-touch, even-weighted, time-decay or multi-touch attribution.

Transparent attribution modelling

Compare attribution models side-by-side and choose the approach that fits your brand, whether it’s first-touch, even-weighted, time-decay or multi-touch attribution.

Transparent attribution modelling

Compare attribution models side-by-side and choose the approach that fits your brand, whether it’s first-touch, even-weighted, time-decay or multi-touch attribution.

Credit what actually contributed

Channel overlap insights

Performance patterns

Customer Value & Cohort Analysis

Measure the quality of growth, not just the volume of conversions.

Lifetime customer tracking

Follow behaviour after conversion to see which customers become high-value, which churn, and what signals predict each outcome.

Lifetime customer tracking

Follow behaviour after conversion to see which customers become high-value, which churn, and what signals predict each outcome.

Lifetime customer tracking

Follow behaviour after conversion to see which customers become high-value, which churn, and what signals predict each outcome.

Cohort comparisons

New vs returning analysis

Value patterns over time

Dynamic Activation

Turn insight into action without exporting CSVs, building manual lists or switching between platforms.

Strategic audience templates

Choose from proven activation strategies like retargeting, suppression, high-intent nurturing or upsell, designed to help scale what works and stop paying for what doesn’t.

Strategic audience templates

Choose from proven activation strategies like retargeting, suppression, high-intent nurturing or upsell, designed to help scale what works and stop paying for what doesn’t.

Strategic audience templates

Choose from proven activation strategies like retargeting, suppression, high-intent nurturing or upsell, designed to help scale what works and stop paying for what doesn’t.

Predictive behavioural targeting

Centralised audience management

Automated audience syncing

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