Use Cases

Discover how to best take advantage of our platform

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Path to First Conversion

Track every meaningful interaction across platforms and devices, even when traditional analytics tools fall short.

Complete path visibility

Follow every touchpoint a user experienced before converting, whether it took minutes or months. Nothing disappears because of blockers, redirects or missing tags.

Complete path visibility

Follow every touchpoint a user experienced before converting, whether it took minutes or months. Nothing disappears because of blockers, redirects or missing tags.

Complete path visibility

Follow every touchpoint a user experienced before converting, whether it took minutes or months. Nothing disappears because of blockers, redirects or missing tags.

Reliable conversion truth

Flexible filtering

Cross-device recognition

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Real-Time Attribution

Move beyond last-click and see the real influence of every touchpoint across the journey.

Transparent attribution modelling

Compare attribution models side-by-side and choose the approach that fits your brand, whether it’s first-touch, even-weighted, time-decay or multi-touch attribution.

Transparent attribution modelling

Compare attribution models side-by-side and choose the approach that fits your brand, whether it’s first-touch, even-weighted, time-decay or multi-touch attribution.

Transparent attribution modelling

Compare attribution models side-by-side and choose the approach that fits your brand, whether it’s first-touch, even-weighted, time-decay or multi-touch attribution.

Credit what actually contributed

Channel overlap insights

Performance patterns

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Customer Value & Cohort Analysis

Measure the quality of growth, not just the volume of conversions.

Lifetime customer tracking

Follow behaviour after conversion to see which customers become high-value, which churn, and what signals predict each outcome.

Lifetime customer tracking

Follow behaviour after conversion to see which customers become high-value, which churn, and what signals predict each outcome.

Lifetime customer tracking

Follow behaviour after conversion to see which customers become high-value, which churn, and what signals predict each outcome.

Cohort comparisons

New vs returning analysis

Value patterns over time

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Dynamic Activation

Turn insight into action without exporting CSVs, building manual lists or switching between platforms.

Strategic audience templates

Choose from proven activation strategies like retargeting, suppression, high-intent nurturing or upsell, designed to help scale what works and stop paying for what doesn’t.

Strategic audience templates

Choose from proven activation strategies like retargeting, suppression, high-intent nurturing or upsell, designed to help scale what works and stop paying for what doesn’t.

Strategic audience templates

Choose from proven activation strategies like retargeting, suppression, high-intent nurturing or upsell, designed to help scale what works and stop paying for what doesn’t.

Predictive behavioural targeting

Centralised audience management

Automated audience syncing

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