Ad attribution
you can act on.
At Paapi, we map every user journey, across sessions, across channels. Then, we tie that back to actual ad spend. Finally, data you can trust.
You Can Trust
At Paapi, we map every user journey, across sessions, across channels. Then, we tie that back to actual ad spend (via platform APIs) to build a clean, cost-weighted view of what really assisted each and every conversion. Finally, data you can trust.
Direct Audience Activation
Capturing data at a user-level allows Paapi to activate audiences directly from its insights.
Auto-Optimisation
A smart AI layer that not only recommends but can execute performance tweaks across your entire funnel, on autopilot.
We don’t just analyze. We act.
See a group of users you’re overbidding on? Consider spend paused. Spot a pattern of high-intent behavior? We help you ramp up spend right there and then. All through real-time, cost-weighted audience activation.