Ad attribution
you can act on.

At Paapi, we map every user journey, across sessions, across channels. Then, we tie that back to actual ad spend. Finally, data you can trust.

Data

Conversions

ROI

Data

Data

Conversions

ROI

Data

Data

Conversions

ROI

Data

You Can Trust

At Paapi, we map every cross-channel user journey, across sessions. Then, we tie that back to actual ad spend (via platform APIs) to build a clean, cost-weighted view of what really assisted each and every conversion.

How do we do this?

How do we do this?

How do we do this?

Fully Secure

Fully Secure

User-Level Tracking

First-party clicks + ad platform costs + privacy-enhancing tech = real ROI, without the creep factor.

Fully Secure

User-Level Tracking

First-party clicks + ad platform costs + privacy-enhancing tech = real ROI, without the creep factor.

Client-Specific Modelling

Client-Specific Modelling

Precision Insights

Across campaigns, creatives, audiences, timing, and more, so you know where to scale and where to stop the bleed.

Client-Specific Modelling

Precision Insights

Across campaigns, creatives, audiences, timing, and more, so you know where to scale and where to stop the bleed.

Suppress waste

Suppress waste

Suppress waste

Optimise bidding

Optimise bidding

Optimise bidding

All-in-one platform

All-in-one platform

All-in-one platform

Direct Audience Activation

Capturing data at a user-level allows Paapi to activate audiences directly from its insights.

Coming Soon

Coming Soon

Coming Soon

Auto-Optimisation

A smart AI layer that not only recommends but can execute performance tweaks across your entire funnel, on autopilot.

See a group of users you’re overbidding on?

Consider spend paused.

See a group of users you’re overbidding on?

Consider spend paused.

See a group of users you’re overbidding on?

Consider spend paused.

Spot a pattern of high-intent behavior?

Ramp up spend right there and then.

Spot a pattern of high-intent behavior?

Ramp up spend right there and then.

Spot a pattern of high-intent behavior?

Ramp up spend right there and then.

Notice strong engagement on specific content?

Adjust messaging to nudge it over the line

Notice strong engagement on specific content?

Adjust messaging to nudge it over the line

Notice strong engagement on specific content?

Adjust messaging to nudge it over the line

We don’t just analyse. We act.

Book a call with our co-founder & CEO

Book a call with our co-founder & CEO

Book a call with our co-founder & CEO