The Story Behind Paapi
We’re here to end attribution theatre and give marketers something that actually works.
Performance marketers are waking up
For years, performance marketers have had to trust murky, overinflated numbers from the platforms they pour budgets into, always laying claim to more conversions than actually occurred. The result? Fragmented measurement, wasted spend and an ROI story that doesn’t add up.
And they’re tired of the same old broken record
Despite a decade of promised breakthroughs in multi-touch attribution (MTA), most brands still rely on last-click models. Why? Because it's the only thing that kind of makes sense. But everyone knows: if Google, Meta, and others were all right, you’d have double the revenue. But… you don’t.
It's time someone fixed it
From our background working with enterprise brands’ user data to drive performance, we saw the same thing over and over: MTA platforms that stopped at insight. Leading to too many performance marketers betting budget on blind guesses, not actual performance signals.
Brands don’t just need measurement. They need action. That's why we built an ad measurement platform that doesn't just analyze, it activates. We show you exactly what’s working, what’s wasted, and what to do next.
Meet Paapi
Truthful Performance Tracking
A new kind of ad measurement and performance optimization platform. Built for marketers who don't just want to track an ROI number, but trust it.
Built for D2C
Paapi is the truth-first ad measurement platform for D2C marketers tired of platform propaganda and wasted spend.
Real Journey Mapping
We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it.
If you’re a performance marketer tasked with driving ROAS, lowering CAC, and justifying budget to finance, Paapi was built for you.