Paapi is a privacy-first ad measurement platform where insights can be directly activated to drive your performance objectives
See how return on ad spend is trending on a day by day to ensure immediate action can be taken to prevent media costs from rising.
Stitching every paid click and display impression and their itemised costs allows you to determine the true cost of acquiring a new customer. With this insight marketers can take immediate action to reduce media waste and maintain CpA targets.
Holistically view how much is spent on each channel and the number of conversions and total revenue that it generated over time.
See how each channel assisted in driving conversions to inform how much and where in the funnel to allocate your media budget.
